KINGS ANNOUNCE MINI LOCKER GIVEAWAY SERIES IN PARTNERSHIP WITH MERCURY INSURANCE COMPANY

Dec 4, 2013

The Los Angeles Kings, in partnership with Mercury Insurance Company, today announced a unique Mini Locker Giveaway Series celebrating three of the team’s players: Anze Kopitar, Drew Doughty and Dustin Brown.

All fans in attendance at the Kings-Minnesota Wild game at STAPLES Center on Jan. 7 will receive the Anze Kopitar mini locker. The Drew Doughty mini locker will be given to all fans in attendance at the Feb. 6 home game.

“This mini locker series, created by Globe Promotions, is the first of its kind in professional sports and is part of the organization’s overall goal to provide compelling and unique giveaways to loyal fans,” said Kings Vice President of Marketing Jonathan Lowe.

The third and final mini locker will feature Dustin Brown. This limited edition collectible will be autographed by the Kings Captain, and it will only be available to new Mercury customers. Fans can go to www.mercuryinsurance.com/kings to learn more.

“Dustin Brown is one of the most popular players in Kings history, and we’re very excited to be able to partner with our agents to give fans the opportunity to take home this unique collectible,” said Erik Thompson, Mercury’s advertising director. “It’s also a great way to introduce Kings fans to our top-class agents, because the only way to get Brown’s autographed locker is from a Mercury agent.”

“Mercury Insurance and the Kings came up with this tremendous mini-locker promotion and I’m really glad they let me be a part of it,” said Brown. “I hope they save a couple for me because these are going to go fast.”

For more information on this giveaway series, please go to LAKings.com/minilockers. For all Kings ticket information, call 1-888-KINGS-LA (1-888-54647-52) and visit LAKings.com.

For further information: LA Kings Senior Director - Jeff Moeller (310) 535-4544